Eighteen months after Don Papa came in, Pampero is heading out of Diageo's rum stable.
The cross-channel activation runs until October.
Brands including Jacob's Creek, Banrock Estate and Campo Viejo feature in the sale.
The company spent AUD10m (US$6.8m) on the automated system.
The privately-owned German group is a part-owner of Dwayne 'The Rock' Johnson's tequila brand.
Here’s a round-up of the new launches from spirits brand owners in the week commencing…
'Look to Luna' will promote the idea that "tradition outshines trends".
The two new posts will report in to group GTR CEO Fida Bou Chabke.
Here’s a round-up of the new launches from spirits brand owners in the week commencing…
North American Distillers will sit at the same internal level as the Chivas Brothers and…
