For years, drinks innovation has mostly meant putting something new inside the bottle: a fresh flavour, botanical, limited edition or twist on something consumers already know. Which is why I was interested in what Diageo has been saying recently.Under new CEO Dave Lewis, the British multinational’s strategy talks about building a “full price and format ladder” and serving consumers across a wider range of occasions. In July, it also launched ‘Small Bottles Made for Big Plans’ (below) in the UK, giving 20cl and other smaller formats more visibility across 230-plus stores at supermark
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- AB InBev
- Bacardi
- Campari Group
- Diageo
- Moët Hennessy
- Pernod Ricard
- Proximo Spirits
- Suntory Global Spirits
- William Grant & Sons
