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How brand owners can reset their on-premise strategy – Comment

Charlie Mitchell
By Charlie Mitchell
5 Min Read

I’ve been pondering recently what an on-premise strategy would look like if we were to start again from scratch. The first thing to note is that this would likely be a horrifically difficult task.
A woman enjoying a drink in a bar
Credit: Andrea Piacquadio/Pexels

I’ve been pondering recently what an on-premise strategy would look like if we were to start again from scratch. The first thing to note is that this would likely be a horrifically difficult task.

Here in the Northern Hemisphere, spring has finally sprung; the frosts are melting, the days are lengthening and there are signs of new life all around. Garden tools are being wiped down and the faint buzz of bumblebees is returning as daffodils awake from their slumber.Yes, nature is telling us to start afresh ahead of warmer days to come.It's in this context of a ‘great reset’ that I've been pondering recently what an on-premise strategy would look like if we were to start again from scratch. The first thing to note is that this would likely be a horrifically difficult task.Dep

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Charlie Mitchell
ByCharlie Mitchell
Charlie Mitchell is a renowned industry commentator and research expert within the drinks industry, having worked for well over a decade delving into the data that tells the story of how consumers eat and drink out. After having spent 13 years at NielsenIQ (formerly CGA Strategy), where he led the on-trade consumer & bartender research division, Charlie now heads up data, research & insights at Wilde Toast, the specialist drinks agency that helps drinks get chosen, through intelligent activation. Working with bartenders, consumers and trade professionals, Charlie distils what is happening in the sector to build winning strategies for brands. Email him at [email protected]
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