Click here for part one of Global Drinks Intel's preview of 2026
The Voyages Extraordinaires L'Ile Cognac series from Camus
Cognac - Where to now? It may be overstating things to suggest that cognac is undergoing an existential crisis at the moment, but the category has arguably been the biggest loser amid the post-pandemic lull in demand for beverage alcohol.All luxury spirits have been impacted, as IWSR’s analysis of status spirits (those priced above US$100 per bottle) illustrates: total value down 8% in 2024, equating to a decline of almo
The beverage alcohol trends that will shape 2026 – Part II
In the second and final part of Global Drinks Intel’s preview of 2026 from an alcohol industry perspective, we look at more of the trends that will drive the year ahead.

Former newspaper journalist Richard Woodard has been writing about the global wine and spirits industry for 25+ years, and is a regular contributor to a number of magazines and websites.



