Against a backdrop of seemingly never-ending geopolitical rifts and trade tensions, running alongside surging global economic uncertainty, the beverage alcohol industry still offers scattered pockets of potential. Over the coming 12 months, competition will no doubt be fierce.As 2026 beckons, our industry is without doubt facing up to more challenges than opportunities. The macroeconomic and geopolitical backdrops continue to be largely unhelpful, with world trade looking fragile as the Trump administration in the US continues its aggressively protectionist tariff policy.A glance at the rec
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- AB InBev
- Bacardi
- Campari Group
- Diageo
- Moët Hennessy
- Pernod Ricard
- Proximo Spirits
- Suntory Global Spirits
- William Grant & Sons
