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This week’s new spirits launches – 12-16 February 2024

Intel Reporter
Last updated: 19/02/2024 at 11:48 AM
By Intel Reporter
12 February 2024
2 Min Read

Here’s a round-up of the new launches from spirits brand owners in the week commencing 12 February.


Four variants from Smirnoff Smash Vodka Soda
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Angus Dundee Distillers’ Tomintoul 14-year-old Cognac Cask Finish, 15-year-old Madeira Cask Finish single malts

  • Whisky, scotch, single malts, Speyside. The 14-year-old has been finished for an unspecified period in ex-cognac casks, while the 15-year-old was matured in ex-bourbon American oak casks then finished in ex-madeira wine casks. Both have an ABV of 46%
  • Released late last week in the UK off-premise through selected specialist spirits retailers
  • SRPs of GBP97 (US$122) for the 14-year-old, which is limited to 8,082 numbered units, and GBP110 for the 15-year-old, 6,654 bottles available
Bottle of and box for Tomintoul 14-year-old Cognac Cask Finish
The two Tomintoul limited editions, one of which is this 14-year-old single malt, are both on sale in the UK only

Gin & Juice By Dre and Snoop RTDs

  • RTD, gin-based, Apricot, Citrus, Melon and Passionfruit, all 5.9% ABV
  • Rollout across the US – distribution through Southern Glazer’s Wine and Spirits – commences this month
  • SRP not disclosed
Four flavours of Gin & Juice By Dre and Snoop
Fronted by Dr. Dre and Snoop Dogg, the new brand "will be led" by the founders of On The Rocks Cocktails, which is now part of Beam Suntory's portfolio

Pernod Ricard’s Malibu premix line extensions

  • RTDs, white rum- & liqueur-base. Strawberry Daiquiri, Pineapple Bay Breeze, Rum Punch, 12.5% ABV
  • Released last week in the US, available nationwide
  • SRPs of US$14.99 per 1-litre Tetra Pack for each flavour

Three Malibu premix cocktails
The three additions to Malibu’s RTD range each contain seven servings per Tetra Pack, according to Pernod Ricard’s US division

Diageo’s Smirnoff Smash Vodka Soda RTDs

  • RTDs, vodka-based. Pineapple Orange, Raspberry Peach, Strawberry Dragon Fruit and Watermelon Lime – all with ABVs of 4.5%
  • On sale across the US off-premise since last week
  • SRP of USS$8.99 per six-can and $17.99 per 12-can variety packs

Four variants from Smirnoff Smash Vodka Soda

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