MPL Brands has brought the Texas Ranch Water Co RTD under its Rancho La Gloria umbrella.
The California-based company, which owns the Rancho La Gloria agave- and wine-based cocktail portfolio, has rebranded the four-strong RTD line this week. The two-year-old Texas Ranch Water Co brand, based on the traditional Texan serve of Tequila, sparkling water and lime, will be backed by two “seasonal flavours” in the US this Summer.
‘Pickle Back’ and ‘Spicy Mango’ will join the lime, watermelon, tangerine and grapefruit variants – all at 5% ABV – from August for a limited period.
Rancho La Gloria Ranch Water will be available in around 14 states, including California and Texas, at an SRP of US$19.99 per 12-pack of 341ml cans.
MPL Brands, which conducts its business as Patco Brands, launched Rancho La Gloria in the US 12 years ago.
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