Here’s a round-up of the new launches from spirits brand owners in the week commencing 27 June.
Sammy's Beach Bar Cocktail Co's rum-based RTDs
Founder Sammy Hagar sold 80% of Tequila brand Cabo Wabo to Campari Group in 2007 - for US$80m
Rum-based sparkling RTDs, agave-sweetened, 5.5% ABVThe US, rolling out to Florida, which joins California, Nevada and Texas - in both on- and off-premise channels. Also available online to 44 statesSRP of US$14.99 per single-flavour four-pack of 355ml cans
Woodland Radicle's Cockspur Rum Punch RTD
Cockspur's debut pre-mix debuts this week
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- AB InBev
- Bacardi
- Campari Group
- Diageo
- Moët Hennessy
- Pernod Ricard
- Proximo Spirits
- Suntory Global Spirits
- William Grant & Sons
