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‘Significant work ahead’ for Diageo as second quarter of fiscal 2026 slides 5% – results data

Olly Wehring
Last updated: 05/03/2026 at 5:06 PM
By Olly Wehring
25 February 2026
5 Min Read

‘I can already see significant opportunities for Diageo to act more decisively to enhance its competitiveness and broaden the portfolio offering … .’


Diageo Sales Performance chart Q1 24 to Q2 26
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Sales in three months to end of December decline 5.1% to US$5.56bn'Asia Pacific' and 'North America' down by 14% and 10.4%, respectively, in Q2Flat first quarter means sales in first six months of fiscal 2026 down 2.8% at US$10.46bnDiageo's forecast of a "flat to slightly down” sales performance for its current financial year has taken a hit in the group's latest quarter, when the top line fell by mid-single digits.The Guinness brand owner said today (25 February) that its sales in the three months to the end of December - the second quarter of fiscal 2026 - fell by just over 5%. The slide,

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  • AB InBev
  • Bacardi
  • Campari Group
  • Diageo
  • Moët Hennessy
  • Pernod Ricard
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TAGGED:Diageo
Olly Wehring
ByOlly Wehring
Olly has been reporting on the beverage industry as a B2B journalist since 2003. He spent 18 years at Just Drinks, 16 of which as managing editor. Since joining Global Drinks Intel in 2022, he's interviewed the CEOs for brand owners including AB InBev, Campari Group, Carlsberg, Heineken and Suntory Global Spirits and has a bulging contacts book from across beverage alcohol worldwide.
Previous Article drinks2cash.com logo with four spirits brands Former Dictador VP launches drinks2cash.com – an integrated B2B platform for the beverage trade – Branded Content
Next Article The Boston Beer Co Quarterly Sales Q1 2022-Q4 2025 Weaker second half drags The Boston Beer Co down in 2025 – results data
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