"De-cluttering" is how one investment analyst described it, but if portfolio consolidation is a recent development among spirits brand owners, then Pernod Ricard's 'international strategic wine brands' sale has been a long time coming.
The announcement this week that a deal had been reached between the Paris-headquartered group and the owners of Accolade Wines will see a raft of wine brands, including high-profile names such as Brancott Estate, Campo Viejo and Jacob's Creek, join the likes of Banrock Station, Hardys and Jam Shed on Accolade's books. The sale comes at a time when lesser-known s
All you need to know about Pernod Ricard’s wine sale – Comment
This week, Pernod Ricard achieved what it’s been seeking to do for the better part of five – maybe even 12 – years.

Olly has been reporting on the beverage industry as a B2B journalist since 2003. He spent 18 years at Just Drinks, 16 of which as managing editor. Since joining Global Drinks Intel in 2022, he's interviewed the CEOs for brand owners including AB InBev, Campari Group, Carlsberg, Heineken and Suntory Global Spirits and has a bulging contacts book from across beverage alcohol worldwide.


