‘Our brands have very long-term relationships with consumers’ – Anheuser-Busch InBev CEO Michel Doukeris speaks to Global Drinks Intel – WORLD EXCLUSIVE

Global Drinks Intel: What excites you in beer, given your level of familiarity with the category?Michel Doukeris, CEO of Anheuser-Busch InBev: The first thing is that we’ve corrected a narrative, which for whatever reason, had built over the last seven-to-ten years, that the beer industry was not growing or that beer was losing share of throat to other beverages. We did that by collecting all the data from all countries and the data shows that beer is growing globally and is gaining share. The first thing that excites me a lot is that the growth of the category is already there. We know that