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How will 2025 treat Treasury Wine Estates? – CEO Tim Ford speaks exclusively to Global Drinks Intel

Olly Wehring
Last updated: 21/01/2025 at 11:49 AM
By Olly Wehring
9 January 2025
4 Min Read

‘Our luxury-led strategy underpins everything we do, and there’s a lot of opportunity across the whole portfolio.’


Treasury Wine Estates CEO Tim Ford
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We head to Australia for our next review/preview interview as Treasury Wine Estates CEO Tim Ford shares his thoughts on the year just gone and the year ahead. What was your overriding takeaway from 2024? For TWE, 2024 was a big year; we marked significant milestones and celebrated countless achievements across the entire organisation, but I think for me the biggest takeaway has been the impact of the launch of our new ‘Game Plan’. The Game Plan was developed and launched following the close out of our 2025 strategy, and includes a brand-new purpose for our organisation, a refresh of our vi

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TAGGED:Treasury Wine Estates
Olly Wehring
ByOlly Wehring
Olly has been reporting on the beverage industry as a B2B journalist since 2003. He spent 18 years at Just Drinks, 16 of which as managing editor. Since joining Global Drinks Intel in 2022, he's interviewed the CEOs for brand owners including AB InBev, Campari Group, Carlsberg, Heineken and Suntory Global Spirits and has a bulging contacts book from across beverage alcohol worldwide.
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