‘There’s still so much untapped potential for cognac in China’ – Camus Cognac CEO Cyril Camus speaks to Global Drinks Intel

Ask Cyril Camus (below) where he lives and he’ll tell you his home is in Shanghai, the office is in Cognac — and he’s usually somewhere in between. When we meet (virtually) after having missed each other in London, the Camus PR reckons he’s probably still somewhere in Europe, but it turns out that he’s on the east coast of the US.When you’re the fifth-generation CEO of cognac’s biggest wholly family-owned business, clocking up the air miles is inevitable.Camus has lived in China for 30 years, during which time cognac has established itself as the country’s favourite imported hi