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Five things I’ve learned – Hattiers Rum founder Philip Everett-Lyons

Henry Mathieu
Last updated: 09/07/2025 at 4:28 PM
By Henry Mathieu
9 July 2025
7 Min Read

‘Let your customers and the trade decide where you sit in the market. They’ll tell you – eventually.’


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From Doctor Who prop master to B Corp-certified rum founder, Philip Everett-Lyons has built Hattiers Rum into a standout British brand and will soon close a GBP1m (US$1.3m) funding round. Competitors can become collaboratorsOne of the most unexpected lessons that Hattiers Rum founder & CEO Philip Everett-Lyons has learned is that competition doesn’t need to mean isolation. In fact, some of his most valuable industry insights have come from those traditionally considered rivals.“Your competitors very often become collaborators,” he says. “I’ve ne

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Henry Mathieu
ByHenry Mathieu
Henry joined Global Drinks Intel as a senior reporter in 2025, having spent two years writing news, features and analysis articles for Just Drinks and Just Food. He has gained WSET Level 2 qualifications both in wine and beer independently.
Previous Article Pub in London exterior Where are beverage alcohol’s bright spots in the UK? – Market Intel
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