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Diageo bemoans competitive weakness in North America as Q3 finishes flat – results data

Olly Wehring
Last updated: 14/05/2026 at 3:41 PM
By Olly Wehring
6 May 2026
4 Min Read

‘North America remains our biggest challenge, where … our offer needs to be more competitive. Actions are already underway to address this.’


Diageo Sales Performance chart Q1 24 to Q3 26
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Sales in three months to end of March come in flat - +0.3% - at US$4.48bnNorth America falls 9.4% in Q3 due to "soft market conditions and the need for a more competitive offer"Latin America & Caribbean and Africa both jump by double digits (+16.2% and 17.1%, respectively)For financial year to date (nine months to end of March), top line declines by 1.9% to $14.94bn Head here for details on how to subscribe to Global Drinks Intel Diageo has managed - finally - to get some green on the board for fiscal 2026 although the brand owner's year-to-date remains in the red. The gr

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TAGGED:Diageo
Olly Wehring
ByOlly Wehring
Olly has been reporting on the beverage industry as a B2B journalist since 2003. He spent 18 years at Just Drinks, 16 of which as managing editor. Since joining Global Drinks Intel in 2022, he's interviewed the CEOs for brand owners including AB InBev, Campari Group, Carlsberg, Heineken and Suntory Global Spirits and has a bulging contacts book from across beverage alcohol worldwide.
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