Sign In
Global Drinks Intel Logo - Home
  • News
    • Beer
    • Spirits
    • Wine
    • Environmental, Social & Governance
    • Financial Results
    • Marketing
    • Mergers & Acquisitions
    • New Product Development
    • From the Industry
  • Intel
    • Comment
    • Interview
    • Category Intel
    • Consumer Intel
    • Market Intel
  • Awards
    • Global Drinks Awards
    • New Product Awards
    • ESG Awards
  • Magazine
  • Newsletter
  • Subscribe
  • Contact
  • News
    • Beer
    • Spirits
    • Wine
    • Environmental, Social & Governance
    • Financial Results
    • Marketing
    • Mergers & Acquisitions
    • New Product Development
    • From the Industry
  • Intel
    • Comment
    • Interview
    • Category Intel
    • Consumer Intel
    • Market Intel
  • Awards
    • Global Drinks Awards
    • New Product Awards
    • ESG Awards
  • Magazine
  • Newsletter
  • Subscribe
  • Contact
Search
Banner for ProWine Mumbai 26 - https://prowine.iddllp.com/registration/?utm_source=MP_GDI


Scotch whisky industry awaits details as US readies tariff removal

Intel Reporter
Last updated: 01/05/2026 at 4:01 PM
By Intel Reporter
1 May 2026
4 Min Read

‘We are hugely grateful for the sustained efforts on both sides of the Atlantic.’


Donald Trump#s post on Truth Social regarding scotch whisky tariffs on 30 April
SHARE

President Donald Trump has announced his intention to remove the US tariff on imports of scotch into the country following the visit this week of the King and Queen of the UK.

The decision, announced by the president late yesterday (above), should result in the removal on the levy of 10% on scotch at an unspecified point in the future. The president said in a social media post that King Charles and Queen Camilla, who have been in the US in recent days, had “got me to do something that nobody else was able to do, without hardly even asking!”

The post prompted a raft of industry responses, led by the Scotch Whisky Association. Highlighting the significant boost” the industry can expect “in our most valuable export market”, the organisation’s CEO, Mark Kent, said: “We are hugely grateful for the sustained efforts on both sides of the Atlantic. For months, many have worked tirelessly to return zero-for-zero tariff trade for whisky and bourbon. The special relationship that the scotch whisky and American whiskey industries share will be reinvigorated by this announcement.

“While challenges in our sector remain, we can now redouble our efforts to boost the benefits our two great industries bring to communities across Scotland and the US.”

The Distilled Spirits Council of the US (Discus) followed shortly afterwards, with CEO Chris Swonger adding: “We are thrilled to see President Trump’s Truth Social post and thank him for his leadership on this issue.

“We applaud President Trump for working to restore a proven zero‑for‑zero model of fair, reciprocal trade between our two nations. This action strengthens transatlantic ties, brings much‑needed certainty to our industry and allows spirits producers on both sides of the Atlantic to grow, invest and support jobs at a critical time.”

Similarly, the Kentucky Distillers’ Association welcomed the restoration of “reciprocal, tariff-free trade between our historic spirits”.

“While Kentucky bourbon continues to face its fair share of challenges, this development is welcome news for our signature industry’s ongoing efforts to share America’s only native spirit with enthusiasts around the world,” added association president Eric Gregory.

The recently-founded American Whiskey Association, meanwhile, recognised “the hard work and sustained advocacy of the Scotch Whisky Association, Irish Whiskey Association, UK Spirits Alliance and the Distilled Spirits Council of the United States in advancing fair spirits trade”. CEO Michael Bilello said: “Their leadership helped keep zero-for-zero spirits trade, market access and the broader value of the global spirits network at the centre of the conversation.”

In figures for 2025 released by the SWA in February, scotch exports to the US over the 12 months were down 4% year-on-year, with the organisation blaming “the acute effect of the 10% tariff, which took effect from April.

We need to talk about scotch whisky – Category Intel

Previous Article Marie Brizard portfolio ‘Gradual recovery’ on the cards for Marie Brizard Wine & Spirits in 2026 – results data
Next Article Chivas Regal 16-Year-Old bottle and box This week’s new spirits launches – 27 April-1 May 2026
MPU for Nemiroff - https://nemiroff.vodka/en/

The Newsletter

Sign up to receive our newsletter email

  • The very latest news from across the world's beverage alcohol industry
  • Cutting-edge intel from our in-depth category & market analyses, backed by benchmark industry data
  • The best insight on your competitors from our interviews with the industry’s leaders

This field is for validation purposes and should be left unchanged.

Follow on Social

Linkedin Twitter
Short Tower for Global Drinks Awards
Banner for ProWine Mumbai 26 - https://prowine.iddllp.com/registration/?utm_source=MP_GDI

You Might Also Like

Sophie Ellis-Bextor with branded Tia Maria glass

Disaronno Group rehires Sophie Ellis-Bextor for Tia Maria in UK – video

19 October 2026
Woman in a wine cellar holding two empty wine glasses and a bottle of Ferrari Trento

Sustainability Matters with Ferrari Trento director of communications, external relations & sustainability Camilla Lunelli

19 October 2026
Composite of Glenfiddich/Aston Martin installation

William Grant & Sons to run UK Formula One activation for Glenfiddich

19 October 2026
Saikindo bar interior

What’s next for cocktails? The trends of tomorrow – Consumer Intel

19 October 2026
Linkedin Instagram

What next?

  • Sign up to our FREE newsletter
  • Subscribe
  • My Account
  • Sign up to our FREE newsletter
  • Subscribe
  • My Account

About

  • Contact
  • Privacy Policy
  • Cookie Policy
  • Terms & Conditions
  • Contact
  • Privacy Policy
  • Cookie Policy
  • Terms & Conditions

Copyright © 2026 Global Drinks Intelligence Limited. All Rights Reserved

Built and Managed by Kukoo Creative