Over the last decade, Seoul’s drinking scene has transformed dramatically. While soju and beer remain staples, the South Korean capital is now home to diverse drinking options, from traditional pojangmacha street tents to sleek cocktail lounges.This evolution reflects the city’s blend of old customs and modern trends, mirroring Seoul’s rapid economic development and growing global influence.
The SceneHome to nearly 10m residents, Seoul sits in the heart of a wider metropolitan area housing over half of the country’s 51m population. The capital’s economic clout is increasi
If you work for any of the following corporate subscribers to Global Drinks Intel, head here to activate your access.
This article is available to Global Drinks Intel members only.
Click below for details on how to join the Global Drinks Intel community.
Already a member?
Log in here to read the article in full.
If you work for any of the following corporate subscribers to Global Drinks Intel, head here to activate your access.
- AB InBev
- Bacardi
- Campari Group
- Diageo
- Moët Hennessy
- Pernod Ricard
- Proximo Spirits
- Suntory Global Spirits
- William Grant & Sons
