Sign In
Global Drinks Intel Logo - Home
  • News
    • Beer
    • Spirits
    • Wine
    • Environmental, Social & Governance
    • Financial Results
    • Marketing
    • Mergers & Acquisitions
    • New Product Development
    • From the Industry
  • Intel
    • Comment
    • Interview
    • Category Intel
    • Consumer Intel
    • Market Intel
  • Awards
    • Global Drinks Awards
    • New Product Awards
    • ESG Awards
  • Magazine
  • Newsletter
  • Subscribe
  • Contact
  • News
    • Beer
    • Spirits
    • Wine
    • Environmental, Social & Governance
    • Financial Results
    • Marketing
    • Mergers & Acquisitions
    • New Product Development
    • From the Industry
  • Intel
    • Comment
    • Interview
    • Category Intel
    • Consumer Intel
    • Market Intel
  • Awards
    • Global Drinks Awards
    • New Product Awards
    • ESG Awards
  • Magazine
  • Newsletter
  • Subscribe
  • Contact
Search
Banner for Mont Blanc Vodka - https://www.montblanc-vodka.com/intro/


Cancer a ‘complex disease’, says Discus in US Surgeon General response

Intel Reporter
Last updated: 06/01/2025 at 4:15 PM
By Intel Reporter
6 January 2025
2 Min Read

‘It is the Federal Government’s role to determine any proposed changes to the warning statements based on the entire body of scientific research.’


Logo for Distilled Spirits Council of the United States
SHARE

The trade association for the spirits industry in the US has shared its view on last week’s call for updated labelling on alcohol to highlight to the country’s consumers a link with cancer.

On Friday, the Surgeon General for the country, Dr Vivek Murthy, published an advisory notice in which he recommended a revision of the existing warning labels on alcohol. The recommendation is based on the note’s claim that “less than half of US adults are aware of the relationship between alcohol consumption and cancer risk”.

Following the announcement, which negatively impacted the share prices of listed alcohol brand owners, the Distilled Spirits Council of the United States (Discus), asked the country’s authorities to consider “the entire body of scientific research” before agreeing to the request.

“Cancer is a complex disease,” said Discus’ senior VP of science & research, Dr Amanda Berger. “Studies have linked excessive drinking with an increased risk of certain types of cancer, and some have reported an association between moderate alcohol consumption and an increased risk of breast cancer. This has long been included in the Dietary Guidelines for Americans, and it was also included in the 2016 Surgeon General Report.

“The current health warning on alcohol products has long informed consumers about the potential risks of the consumption of alcohol,” Dr Berger added. “Many lifestyle choices carry potential risks, and it is the federal government’s role to determine any proposed changes to the warning statements based on the entire body of scientific research.”

Dr Murthy, who has been the Surgeon General since March 2021, is set to be replaced by Dr Janette Nesheiwat when Donald Trump assumes the presidency later this month.

What will the world – and the consumer – look like in 2050? – Consumer Intel

Previous Article Bottle of Hattiers rum poured into a glass with ice Rum fever – How ‘complexity and diversity’ are creating consumer interest worldwide – Category Intel
Next Article Brown-Forman logo and CEO 2022 How will 2025 treat Brown-Forman? – CEO Lawson Whiting speaks exclusively to Global Drinks Intel
MPU for Global Drinks Awards

The Newsletter

Sign up to receive our newsletter email

  • The very latest news from across the world's beverage alcohol industry
  • Cutting-edge intel from our in-depth category & market analyses, backed by benchmark industry data
  • The best insight on your competitors from our interviews with the industry’s leaders

This field is for validation purposes and should be left unchanged.

Follow on Social

Linkedin Twitter
Short Tower for Global Drinks Awards
Banner for Mont Blanc Vodka - https://www.montblanc-vodka.com/intro/

You Might Also Like

Four varietals of Casillero del DIablo

Viña Concha y Toro ‘open’ to ‘near-term’ wine M&A opportunities

21 October 2026
Pollen Projects Sylva

Pollen Projects adds ex-Diageo North America head to board

21 October 2026
Bottles of Heineken on a production line

Heineken to appeal US$125m fine as Greece row approaches endgame

21 October 2026
Baileys marketing winter

Diageo kicks off global push for Baileys – video

21 October 2026
Linkedin Instagram

What next?

  • Sign up to our FREE newsletter
  • Subscribe
  • My Account
  • Sign up to our FREE newsletter
  • Subscribe
  • My Account

About

  • Contact
  • Privacy Policy
  • Cookie Policy
  • Terms & Conditions
  • Contact
  • Privacy Policy
  • Cookie Policy
  • Terms & Conditions

Copyright © 2026 Global Drinks Intelligence Limited. All Rights Reserved

Built and Managed by Kukoo Creative