'One day, for sure, we will be buying a distillery, but not in the immediate…
Peters joins Brown-Forman from home-appliance business Whirlpool.
'There are a lot of tequilas for folks to choose from. Aside from fancy labels…
'This aligns our visual identity with consumer expectations in modern retail and on-trade settings ...…
'I don't expect to see runaway success, but the current co-brands are doing pretty well.'
'From our perspective, Europe is one of our strongest growth engines.'
