The pilot centres around the group's Smirnoff vodka brand in Ireland.
Hermida's two years with Sovos Brands were part of a 28-year career in consumer goods.
Dionilife launched in September with the acquisition of UK-based no-alcohol beer Mash Gang.
Only 75 visitors behind the record set in 2019.
Here’s a round-up of the new launches from spirits brand owners in the week commencing…
