Digital activations will be accompanied by live events and 'unexpected collaborations'.
Billboards have gone up in World Cup host cities including Atlanta, New York and Philadelphia.
Natalie Bickford joins Diageo from biopharmaceutical company Sanofi.
The campaign is being rolled out in Asia, Europe and the Middle East.
'This site is optimally located in the heart of bourbon country Kentucky, at the epicentre…
'We wish Wyoming Whiskey every success ... with its more focused localised approach.'
