Here’s a round-up of the new launches from spirits brand owners in the week commencing…
The three projects are subjects of an unspecified sum of investment by the company.
The tie-up will be leveraged to "raise awareness about the dangers of drink-driving".
Engels headed up San Diego-based Stone Brewing for four years.
The Johnnie Walker owner is just over three years behind its multinational spirits rival.
The two deals have been framed as "multi-year partnerships" by the vodka brand's owner.