The company's namesake brand has also had a "brand identity" refresh.
Benoist assumed the newly-created position 16 months ago.
The arrangement comes into effect in time for this weekend's Las Vegas Grand Prix.
Not-for-profit organisation the International Alliance for Responsible Drinking rounds up the latest ESG-related efforts from…
The 'We Do We' marketing campaign debuted in June last year.
The industrial action is expected to last two days.