The formal consultation period ends on 19 May.
Bronco has been the majority shareholder in Wine Hooligans since 2023.
The 'Raise Your Spirits' activation features an unlikely spokesperson.
The drop celebrates Atlanta, Chicago, Detroit and New York City.
The group launched the vodka-based RTD four years ago.
Not-for-profit organisation the International Alliance for Responsible Drinking rounds up the latest ESG-related efforts from…