'The rebrand is all about staying true to our roots while bringing something fresh and…
The tequila brand is also furthering its partnership with the US Open.
'I am very confident his leadership, global mindset and luxury expertise will be instrumental.'
The name change is based around the group's oldest port wine house.
The 10%-ABV products are now available at “retailers nationwide” for an undisclosed SRP.
The latest additions are made using a 'delicate partial dealcoholisation process' at low temperatures.