The tie-up will be leveraged to "raise awareness about the dangers of drink-driving".
The two deals have been framed as "multi-year partnerships" by the vodka brand's owner.
The activity has been timed to coincide with Jameson's online search peak.
'The Honest Vodka' plays on the vodka's difficult-to-pronounce brand name.
The augmented reality experience will be available to purchasers of D’Ussé's VSOP 'Holiday Gift Box'.
'Defy Expectations' breaks across the country this month.
