The Irish whiskey already has a tie-up with the sport in the UK.
From 67% compliance in 2018 to 98.2% this year.
The latest FIFA tie-up will be leveraged for Budweiser and Michelob Ultra.
The company's namesake brand has also had a "brand identity" refresh.
The arrangement comes into effect in time for this weekend's Las Vegas Grand Prix.
The 'We Do We' marketing campaign debuted in June last year.
