Champagne Bollinger has lined up ‘official champagne partner’ status for its namesake brand with UK car producer Aston Martin.
The arrangement, the financial details of which were not disclosed, is reciprocated, with the carmaker becoming the ‘official automotive partner’ of the champagne maker. Bollinger will leverage the tie-up globally with a presence at “key Aston Martin experiences and VIP events … , from exclusive launches to intimate customer gatherings”.
More specific details were not immediately available.
“This partnership is a natural alignment of two iconic brands,” said Bollinger’s MD, Charles-Armand de Belenet. “Both our maisons share a commitment to timeless elegance, heritage and the mastery of our respective crafts.
“We are proud to see Champagne Bollinger become part of Aston Martin’s most exceptional moments around the world.”
Last week, Vranken-Pommery Monopole confirmed that Lanson-BCC is set to buy its Heidsieck & Co Monopole champagne unit. The naming of Lanson followed shortly after Vranken-Pommery said it was looking to offload Heidsieck.
