'Something Blue’ targets “bachelorette weekends and bridal showers”.
'We are deeply committed to the accounts building this category with us.'
'By connecting the campaign to flavour, occasion and feeling rather than varietal-first language, Jacob’s Creek…
Whisky marks Hibiki, Hakushu and Yamazaki are the focus of the marketing activity.
Digital activations will be accompanied by live events and 'unexpected collaborations'.
Billboards have gone up in World Cup host cities including Atlanta, New York and Philadelphia.
