Bronco Wine Co has formed a “commercial partnership” in the US with Jordan Vineyard & Winery, to help scale the company’s namesake brand in its home market.
While Jordan will remain independently owned and operated, the deal aims to forge “an integrated commercial organisation with Jordan’s regional leadership and Bronco’s field sales organisation”. The partnership came into effect on Saturday (1 August).
The duration and financial details of the deal were not disclosed.
“We are thoughtfully expanding Bronco’s portfolio through a select group of strategic partnerships with established wineries that bring lasting relevance to consumers and meaningful value to the marketplace,” said Bronco Wine Co’s CCO, Casey Tedd.
“Jordan represents exactly the kind of partner we are seeking: a renowned, family-owned winery with an exceptional legacy and a clear place in the future of wine. Through our national platform, we will connect that legacy with more consumers while giving our distributors and customers a stronger portfolio built to win.”
Named after its founders, the winery was set up in Sonoma County’s Alexander Valley in 1972 by Tom and Sally Jordan. The vineyards produce predominantly Cabernet Sauvignon and Chardonnay.
The tie-up follows Bronco Wine Co’s creation of a “strategic alliance” in the US with “boutique” brands Brilliant Mistake and When She Was King in March.
In June, the privately owned US wine group also acquired Californian peer Resurrection Brands.
