Italy’s flagging economy may have set the scene for 2024 being a tough year for…
Earlier this week, Pernod Ricard unveiled the second iteration of its ‘Drink More Water’ marketing…
From a growing demand for sophisticated non-alcoholic beverages to a discerning clientele willing to spend…
Some refer to it as vertical drinking, others as up-tempo consumption. Others, still, use the…
In order to satisfy consumer needs - and unlock growth for brand owners and retailers…
CGA by NIQ’s ‘Japan Reach 2023’ survey paints a comprehensive picture of evolving consumption and…
