Global Drinks Intel: Pernod Ricard’s promoting water?Laurent Scheer, Pernod Ricard VP of global public affairs & alcohol in society: Well, we don't have any equity in Evian. We're trying to help consumers pace themselves when they have a glass of one our brands – one way of doing so is with water. ‘Drink More Water’ is an international, corporate programme, entirely funded and led by Pernod Ricard, to encourage moderate alcohol consumption.This second round will run in around 60 markets around the world.
Credit: Antoine Doyen
GDI:
If you work for any of the following corporate subscribers to Global Drinks Intel, head here to activate your access.
This article is available to Global Drinks Intel members only.
Click below for details on how to join the Global Drinks Intel community.
Already a member?
Log in here to read the article in full.
If you work for any of the following corporate subscribers to Global Drinks Intel, head here to activate your access.
- AB InBev
- Bacardi
- Campari Group
- Diageo
- Moët Hennessy
- Pernod Ricard
- Proximo Spirits
- Suntory Global Spirits
- William Grant & Sons
