The brand's tie-up with the event returns for a second consecutive year.
The two businesses first partnered last year.
January-to-March last year must feel a long time ago for the multi-category group.
The gap between beer and spirits in the country narrowed slightly in 2024.
'In the end, it's about the consumer. Seeing them choosing our brands ... makes me…
'The first quarter (of 2025) will face a high comparison base and be impacted by…