The no- & low-alcohol trend is proving to be the global drinks industry's major disruptor, driven by health-conscious consumers and shifting demographics. However, the burgeoning category remains significantly under-represented in global travel retail.While demand for no/low beverages has soared in domestic markets, major airport retailers are failing to capitalise on this trend, leaving key demographics underserved.A snapshot of no & low's presence in global travel retail
A stark disparity exists across regions in the availability of no/low options i
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