‘Jubel is recruiting the next generation of drinkers’ – Jubel founder & CEO Jesse Wilson speaks to Global Drinks Intel

Since its launch in 2018, Jesse Wilson's Jubel flavoured beer has carved out a position for itself in the UK's beer category. Speaking to Global Drinks Intel last week, Wilson tells the story of how the brand has grown from an idea on the ski slopes of Europe to where it is today.What were you doing before you founded Jubel?Jubel was something of a sandwich; The idea came to me on a ski trip in my final year at university, by which time I'd already signed up to the graduate scheme at Mars. I thought at the time that I’d do it in the future. But, within a few weeks of joining Mars, I felt tha