In October, Black History Month served as a timely opportunity to turn the spotlight onto some remarkable brands that deserve recognition – brands from black-owned brewers who, at a time when craft beer sales are in a state of stagnation, could shape the future for this predominantly white, male-driven industry.
How black-owned breweries are attracting new consumers to craft – Comment
We should acknowledge that black-owned breweries are uniquely positioned to craft taste profiles that resonate with minority consumers.

Chris Tyas is chief strategy officer at independent creative agency Impero - the creative agency for impatient brands.


