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How black-owned breweries are attracting new consumers to craft – Comment

Chris Tyas
Last updated: 17/12/2024 at 12:10 PM
By Chris Tyas
2 January 2024
6 Min Read

We should acknowledge that black-owned breweries are uniquely positioned to craft taste profiles that resonate with minority consumers.


Black Calder Brewery owners Jerry Rostic and Jamaal Ewing
Black Calder Brewery owners Jerry Rostic and Jamaal Ewing
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In October, Black History Month served as a timely opportunity to turn the spotlight onto some remarkable brands that deserve recognition – brands from black-owned brewers who, at a time when craft beer sales are in a state of stagnation, could shape the future for this predominantly white, male-driven industry.

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Chris Tyas
ByChris Tyas
Chris Tyas is chief strategy officer at independent creative agency Impero - the creative agency for impatient brands.
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