Heineken is once again giving away a Formula One ‘season ticket’ as part of the brewer’s “multi-year global partnership” with the motorsport’s organiser.
The activation, which first ran last year, will give one fan and a guest access to every Grand Prix in the 2027 season. The previous winner (of the 2026 season ticket), Brandon Burgess, has been recruited to front a 44-second advert (below) promoting the next prize draw.
As well as seats in the grandstands, the prize also covers travel to and accommodation for all F1 races next year. Consumers can enter the draw via a dedicated web page. The competition is open now to consumers over 25 years of age, anywhere in the world.
Heineken said the initiative forms part of a broader push to integrate on-site fan zones, digital campaigns and event partnerships under the Heineken 0.0 brand.
Last year, the group extended its global sponsorship agreement with F1 while also securing three additional title partnerships for the grand prix in Brazil, Spain and the UK.
