How cachaça and pisco can accelerate their progress on the global stage – Category Intel

Cachaça and pisco have deep heritage that could benefit from a surge in global interest in Latin America, but there is much category building to be done first While cachaça and Chilean pisco are largely domestic products, Peruvian pisco is leading the charge in export, although that charge is undeniably small Peru’s blooming gastronomic scene is championing pisco in export - with Lima’s Maido topping ‘The World's 50 Best Restaurants’ list last year The Peru-Chile debate over pisco’s denomination of origin is a fun tale for tourists, but a “distraction” to serious brand-growing,