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Diageo North America chief steps aside – Global Drinks Intel Exclusive

Olly Wehring
Last updated: 31/03/2026 at 4:08 PM
By Olly Wehring
31 March 2026
3 Min Read

‘We’d like to thank Sally for her contribution to Diageo and wish her all the very best in the future.’


Sally Grimes
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The CEO of Diageo's operations across North America has left the group with immediate effect, Global Drinks Intel has learned.Sally Grimes, who assumed the position as head of the region - Diageo's largest in sales terms - in October 2023, has departed this week. The development has been confirmed by the brand owner, which issued a brief statement after having been contacted by Global Drinks Intel today (31 March).Reasons for Grimes' departure were not disclosed. The executive, who joined Diageo from energy bar producer Clif Bar & Co, posted on LinkedIn today that she will be "dedicating m

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  • AB InBev
  • Bacardi
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TAGGED:Diageo
Olly Wehring
ByOlly Wehring
Olly has been reporting on the beverage industry as a B2B journalist since 2003. He spent 18 years at Just Drinks, 16 of which as managing editor. Since joining Global Drinks Intel in 2022, he's interviewed the CEOs for brand owners including AB InBev, Campari Group, Carlsberg, Heineken and Suntory Global Spirits and has a bulging contacts book from across beverage alcohol worldwide.
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