The two deals have been framed as "multi-year partnerships" by the vodka brand's owner.
The activity has been timed to coincide with Jameson's online search peak.
'The Honest Vodka' plays on the vodka's difficult-to-pronounce brand name.
Diageo Luxury Group will "unite Diageo's luxury assets into one portfolio".
The augmented reality experience will be available to purchasers of D’Ussé's VSOP 'Holiday Gift Box'.
Here’s a round-up of the new launches from spirits brand owners in the week commencing…
Paul Basford also spent eight years with Diageo in the UK.
'The wording of the point-of-sale display (is) very close to the line of acceptability.'
