The company's namesake brand has also had a "brand identity" refresh.
The arrangement comes into effect in time for this weekend's Las Vegas Grand Prix.
The 'We Do We' marketing campaign debuted in June last year.
The industrial action is expected to last two days.
Here’s a round-up of the new launches from spirits brand owners in the week commencing…
The three projects are subjects of an unspecified sum of investment by the company.
The tie-up will be leveraged to "raise awareness about the dangers of drink-driving".
Engels headed up San Diego-based Stone Brewing for four years.
The Johnnie Walker owner is just over three years behind its multinational spirits rival.
