Sales in three months to end of July decline by 1% to US$911mUS flat in sales terms in Q1, 'Developed International' down 8%, 'Emerging' up 9%Fiscal 2027 (to the end of April next year) forecast to deliver flat salesBrown-Forman has had a slow start to its financial year, booking a 1% dip in sales from the three months to the end of July.The performance, which represents a deterioration on fiscal 2026's flat sales, was blamed by the brand owner on "the end of the Korbel [sales and distribution] relationship and the declines in used barrel sales". The transfer of California's Korbel Champagne C
Flat forecast from Brown-Forman as year starts down – results data
‘Our first-quarter results were largely in line with our expectations and reinforce our confidence in the year ahead.’

Brown-Forman has had a slow start to its current financial year, booking a 1% dip in sales from the three months to the end of July.
Olly has been reporting on the beverage industry as a B2B journalist since 2003. He spent 18 years at Just Drinks, 16 of which as managing editor. Since joining Global Drinks Intel in 2022, he's interviewed the CEOs for brand owners including AB InBev, Campari Group, Carlsberg, Heineken and Suntory Global Spirits and has a bulging contacts book from across beverage alcohol worldwide.



