Among shoppers in the global travel retail channel, sustainability has become a primary element of their decision-making process. But, where do a product's green credentials feature for those looking to buy alcohol? Swiss research agency m1nd-set considers the evidence.A significant 65% of shoppers in the global travel retail channel consider eco-friendly packaging a critical factor when browsing airport stores, according to the latest exclusive channel analysis for Global Drinks Intel by Swiss research agency m1nd-set.
This sentiment is particularly pronounced in the Middle East & Africa
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- AB InBev
- Bacardi
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- Diageo
- Moët Hennessy
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