Loch Lomond Group is moving the entire Ben Lomond Gin range into a lighter-weight bottle with a refreshed label design.
As well as using “lighter” glass – the exact weight of the updated packaging was unspecified – the new appearance features embossing and a “subtly refined” label design. The closure has been shrunk to fit speed pourers for the on-premise, “supporting house gin listings and making the bottle more practical for high-volume bar environments”.
The new look is being rolled out throughout the Ben Lomond stable ahead of the UK summer, debuting at golf tournament the Royal Birkdale Open in July, of which Loch Lomand is the ‘official gin’.
“We saw an opportunity to evolve how the brand shows up on shelf and behind the bar while ensuring the bottle works just as well for bartenders as it does for consumers,” said Loch Lomond’s marketing director, Andrew Jack.
“We have worked hard to strengthen the sustainability of our packaging while also enhancing the bottle’s premium stand-out and tactile quality. Crucially, by light-weighting the bottle, we’ve unlocked meaningful cost efficiencies, savings we’re already passing on to our customers through price and promotion to support them.”
The rebrand follows the privately-owned company’s official opening of Luss Distillery in February, a visitor site that houses Ben Lomond’s distillery.
