Sign In
  • News
    • Beer
    • Spirits
    • Wine
    • Environmental, Social & Governance
    • Financial Results
    • Marketing
    • Mergers & Acquisitions
    • New Product Development
    • From the Industry
  • Intel
    • Comment
    • Interview
    • Category Intel
    • Consumer Intel
    • Market Intel
  • Awards
    • Global Drinks Awards
    • New Product Awards
    • ESG Awards
  • Magazine
  • Newsletter
  • Subscribe
  • Contact
  • News
    • Beer
    • Spirits
    • Wine
    • Environmental, Social & Governance
    • Financial Results
    • Marketing
    • Mergers & Acquisitions
    • New Product Development
    • From the Industry
  • Intel
    • Comment
    • Interview
    • Category Intel
    • Consumer Intel
    • Market Intel
  • Awards
    • Global Drinks Awards
    • New Product Awards
    • ESG Awards
  • Magazine
  • Newsletter
  • Subscribe
  • Contact
Search
Banner for Mont Blanc Vodka - https://www.montblanc-vodka.com/intro/


‘Challenging and contracting environment’ pummels Proximo Spirits in first quarter – results data

Olly Wehring
Last updated: 05/05/2026 at 6:08 PM
By Olly Wehring
30 April 2026
3 Min Read

‘During the quarter, we remained focused on strengthening the business through disciplined execution and targeted strategic actions in a challenging and contracting industry environment.’


Proximo Spirits sales graph Q1 2022-Q1 2026 chart
SHARE
Sales from three months to the end of March decline by 13.5% to MXN7.41bn (US$424.3m)US & Canada combined tumble 26.3% to MXN3.95bn ($226.3m)Proximo Spirits has taken a beating in the first three months of 2026 in the US & Canada, where its sales have slumped by a quarter.The company, which handles the Jose Cuervo tequila brand outside of Mexico for parent Cuervo, saw its total sales in the three months to the end of March tumble by 13.5%. The performance picks up where the final quarter of 2025 left off, when the group's top line fell by 8.4% on the corresponding period in 2024. H

This article is available to Global Drinks Intel members only.


Click below for details on how to join the Global Drinks Intel community.


Subscribe for UNLIMITED Access


Already a member?


Log in here to read the article in full.


If you work for any of the following corporate subscribers to Global Drinks Intel,

head here to activate your access.


  • AB InBev
  • Bacardi
  • Campari Group
  • Diageo
  • Moët Hennessy
  • Pernod Ricard
  • Proximo Spirits
  • Suntory Global Spirits
  • William Grant & Sons

TAGGED:CuervoJose CuervoProximo Spirits
Olly Wehring
ByOlly Wehring
Olly has been reporting on the beverage industry as a B2B journalist since 2003. He spent 18 years at Just Drinks, 16 of which as managing editor. Since joining Global Drinks Intel in 2022, he's interviewed the CEOs for brand owners including AB InBev, Campari Group, Carlsberg, Heineken and Suntory Global Spirits and has a bulging contacts book from across beverage alcohol worldwide.
Previous Article Remy Cointreau quarterly sales Q1 fiscal 2023-Q4 fiscal 2026 chart Final quarter rescues fiscal 2026 as Rémy Cointreau finally hits parity – results data
Next Article Phony Negroni range The Wine Group makes non-alc move, buys Phony Negroni
Whisky Live Paris 26 MPU - https://www.whiskylive.fr/en/ticketing/

The Newsletter

Sign up to receive our newsletter email

  • The very latest news from across the world's beverage alcohol industry
  • Cutting-edge intel from our in-depth category & market analyses, backed by benchmark industry data
  • The best insight on your competitors from our interviews with the industry’s leaders

This field is for validation purposes and should be left unchanged.

Follow on Social

Linkedin Twitter
OKI Tall Tower - https://www.oki.com/uk/printing/label-printer/?utm_source=OKI+Web+Chat&utm_medium=Bing&utm_campaign=Global+Drinks+Awards&utm_content=ACTFUND-1070&activity_code=ACTFUND-1070
OKI Banner - https://www.oki.com/uk/printing/label-printer/?utm_source=OKI+Web+Chat&utm_medium=Bing&utm_campaign=Global+Drinks+Awards&utm_content=ACTFUND-1070&activity_code=ACTFUND-1070

You Might Also Like

Arterra Wines Canada

Arterra Wines Canada launches flavoured-wine brand MXM

4 September 2026
Heineken Murphy's pint

Heineken secures Ryder Cup Europe sponsorship deal for 2027

4 September 2026
Zamora logo and portfolio

Zamora Co hires from Stoli Group, Brown-Forman for North, Latin America leads

4 September 2026
Eichhof

Heineken to build Eichhof brewery in Switzerland

4 September 2026
Linkedin Instagram

What next?

  • Sign up to our FREE newsletter
  • Subscribe
  • My Account
  • Sign up to our FREE newsletter
  • Subscribe
  • My Account

About

  • Contact
  • Privacy Policy
  • Cookie Policy
  • Terms & Conditions
  • Contact
  • Privacy Policy
  • Cookie Policy
  • Terms & Conditions

Copyright © 2026 Global Drinks Intelligence Limited. All Rights Reserved

Built and Managed by Kukoo Creative