How the aperitivo consumption occasion is evolving and expanding – Consumer Intel

The successful aperitif & spritz category is becoming more sophisticated, although younger consumers are seeking out more accessible flavoursKey foundations for success include an understanding of local trends, a portfolio approach and a focus on the visual appeal of servesAperitifs and spritzes are capitalising on consumers’ desire for lighter and more sessionable drinks, with lower-ABV levels - or no alcohol at allRTDs are another key growth area, opening up new consumption occasions, such as at-home entertaining and festivalsThe success of the category has made it very competitive, bu