Champagne Taittinger has released a limited-edition bottle as part of its partnership with the FIFA World Cup.
The 350,000-bottle run will be available from tomorrow (15 April) in “select fine wine retailers and top hospitality venues” worldwide. The label features a hologram with three colours representing each of the host nations of the men’s tournament this summer: red for Canada, green for Mexico and blue for the US.
Global Drinks Intel has contacted Taittinger for further details on the activity.
The family-owned champagne house has been a sponsor of the World Cup since 2013, and the namesake brand holds the title of “Official Champagne of the FIFA World Cup 2026”.
Other brands with FIFA 2026 tie-ups include AB InBev, Suntory Global Spirits and Diageo. The tournament kicks off on 11 June with the final set for 19 July.
