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ProWein Düsseldorf commits to ‘honing relevance’ as visitor numbers down by a quarter – data

Olly Wehring
Last updated: 19/03/2026 at 8:25 PM
By Olly Wehring
19 March 2026
2 Min Read

Next year’s ProWein Düsseldorf event takes place between 7 and 9 March.


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31,000 visitors to ProWein Düsseldorf 2026 confirmed, a fall of 26% on last year's 42,000Compared to Wine Paris in February, ProWein Düsseldorf comes in 51% belowThis year's ProWein Düsseldorf trade show, which wrapped up on Tuesday (17 March), registered a marked slide in visitors on 2025's iteration, according to figures released today.Organiser Messe-Düsseldorf, which also owns the venue for the event in the German city, framed the performance as part of its "strategic development as an international trade fair for wine and spirits in a targeted manner". The number of exhibitors for the

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  • AB InBev
  • Bacardi
  • Campari Group
  • Diageo
  • Moët Hennessy
  • Pernod Ricard
  • Proximo Spirits
  • Suntory Global Spirits
  • William Grant & Sons

Olly Wehring
ByOlly Wehring
Olly has been reporting on the beverage industry as a B2B journalist since 2003. He spent 18 years at Just Drinks, 16 of which as managing editor. Since joining Global Drinks Intel in 2022, he's interviewed the CEOs for brand owners including AB InBev, Campari Group, Carlsberg, Heineken and Suntory Global Spirits and has a bulging contacts book from across beverage alcohol worldwide.
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