Pennsylvania-based Holla Spirits has updated the packaging and added new flavours to the portfolio of its Crush vodka-based RTD brand.
As well as the refresh, unveiled late last week, Holla has added a grapefruit variant to the Crush line. Also joining the four-strong 4.5%-ABV stable, which includes watermelon, orange and blueberry flavours, is CrushTea, which contains tea and uses the orange-flavoured variant as its base.
Available in 35.5cl slim cans, “select SKUs” of Crush are also available in 47.3cl single-serve cans. Holla’s products are available in Delaware, Florida, Maryland, New Jersey, North Carolina, Pennsylvania and Virginia.
“We saw a real opportunity to raise the bar in RTDs by leaning into what people actually want – big, bright flavour, approachable strength, and packaging that feels as fun as what’s inside,” said founder Patrick Shorb. “This refresh isn’t just about how our cans look; it’s about making it easier for consumers to discover Holla, try multiple flavours and have a great time doing it.”
In December, Rémy Cointreau expanded the RTD line for its Cointreau liqueur with a duo of premix canned cocktails: Original Margarita and Passionfruit Margarita.
