Sales in final three months of 2025 decline 8.4% to MXN11.01bn (US$644.2m)Combined with sales slides in Q1 and Q2, full-year 2025 finishes down by 5.5% at MXN43.09bn ($2.5bn)Proximo Spirits has booked its weakest set of quarterly sales numbers in 2025 from the closing three months of the year, undoing Q3's year-on-year improvement.The company, which is part of the Cuervo group and oversees the Jose Cuervo tequila giant outside of Mexico, said late yesterday that its sales in the three months to the end of December fell by 8.4% on the corresponding quarter in 2024. A brace of weak performances
Full-year 2025 finishes down mid-single digits for Proximo Spirits – results data
‘As we move into 2026, we will focus on strengthening our tequila leadership … .’

Proximo Spirits has booked its worst set of quarterly sales numbers in 2025 from the closing three months of the year, undoing Q3’s year-on-year improvement.
Olly has been reporting on the beverage industry as a B2B journalist since 2003. He spent 18 years at Just Drinks, 16 of which as managing editor. Since joining Global Drinks Intel in 2022, he's interviewed the CEOs for brand owners including AB InBev, Campari Group, Carlsberg, Heineken and Suntory Global Spirits and has a bulging contacts book from across beverage alcohol worldwide.



